Verdant

Fragrance and self-care brand designed for an elegant, nature-inspired identity.

CASE STUDY

SCOPE

BRAND IDENTITY PITCH

ROLES

BRAND IDENTITY + MARKETING + PACKAGING + VISUAL DESIGN

SOFTWARE

FIGMA + ADOBE ILLUSTRATOR + PROCREATE

THE CONCEPT

To build a brand of personal care and fragrance products themed after the green aesthetic of nature, bringing mother nature to you in a vibrant, verdant way.

Build a line of scented products that mirror the natural and green fragrances in nature

Create a memorable word and logomark that reflects the brand's organic values

Design a professional design language that is applicable to a variety of products and formats

The first step to building a brand is research.

Who were my top direct and indirect competitors and what can I learn from their branding and marketing?

COMPETITOR RESEARCH

What products do my competitors focus on?

What kind of visual brand identity is most common amongst them?

How does each competitor present a unified brand with their variety of products?

Which of these competitors does my brand aspire to be/compete with?

FINDINGS

LOGO

Minimalist
Sans Serif
Text Heavy
Caps

PRODUCTS

Candles

Soaps

Lotions

Fresheners

VERDANT

Clean and organic visuals
Sans Serif, Minimalist and All Caps font
Focus on soaps & candles

Once competitor research was finished, I was able to concept a brand proposal for Verdant: defining design process, scope, and deliverables.

Competitor research also helped in designing the logo for Verdant - modern and simplistic. The primary features of the brand were that it was organic and curated scents, and the logo should embody these things above all else.